Skip to content
Turn leads into customers

Lead Follow-Up

Keep interested buyers from being forgotten.

We follow up on current enquiries and open quotes at agreed intervals. We respond to replies and keep your team informed about decisions and next steps.

Discuss this service Explore the scope ↓

Our booking page calls this a Growth System Review. You can use the session to discuss and buy this service on its own.

A good enquiry can go quiet before anyone gets a decision.

A missed callback, an unanswered quote or a no-show can remain open for weeks. Follow-up gives those conversations an owner and a useful next step while respecting replies and opt-outs.

Why this work matters

93% of leads that convert are reached by the sixth attempt. The average rep makes 1.3.

Define appropriate next actions for active enquiries and stop when a decision or opt-out is recorded.

Velocify analysed nearly 3.5 million leads across hundreds of firms: 93% of leads that converted were contacted within six or fewer call attempts. Separately, InsideSales reported 1.3 average call attempts across 7,960 companies in 2008–2012. These are different samples and do not show that six calls will convert an arbitrary lead.

Source: Velocify / InsideSales call-attempt research · Study context and citation →

Additional original sources: Velocify, How Many Calls to Make · InsideSales, 2014 Lead Response Report

The managed work

What we take care of

Active-enquiry follow-up

Continue unresolved conversations across agreed channels with messages suited to the enquiry and prior contact.

Open-quote attention

Check agreed quotes and opportunities for the next action, surface questions and route decisions to your team.

Appointment support

Send scoped confirmations and reminders, help with rescheduling and follow up on missed appointments.

Reply and status handling

Update the opportunity when someone responds, books, declines or opts out. Record the next action and owner.

Working together

How the service runs

  1. Define active opportunities

    Agree which enquiries and quotes enter the service, the contact cadence and the conditions that stop or change it.

  2. Connect the next steps

    Prepare approved messages and connect the booking, assignment and basic records needed for the work.

  3. Review unresolved conversations

    Check replies and exceptions, update opportunities and report where a decision or staff action is still needed.

Illustrative example

An open quote with a next action

Illustrative conversation using fictional details.

Follow-up

“Hi Morgan, do you have any questions about the quote we sent for the service?”

Reply

“Could we discuss a different date?”

Updated next step

Pause the planned reminder, record the scheduling question and route it to the right person or agreed booking process.

A clear scope

What to agree before we start

Active enquiry and quote follow-up is distinct from a campaign to recover dormant enquiries or former customers, which belongs to Database Reactivation.

Cadence, channels, hours, opportunity volumes and handoffs are agreed. Follow-up stops or changes for replies, decisions and opt-outs.

Your team provides pricing decisions and closes sales. Necessary basic enquiry recording is part of delivery; wider CRM redesign is separate.

Standalone pricing, timing and service commitments are set out in your proposal. The Growth System’s package timing and guarantee do not automatically apply to an individual service.

Useful details

Questions about Lead Follow-Up

How often will you contact someone?

We agree a cadence based on the enquiry and your business. It is not an endless sequence; replies, decisions and opt-outs determine what happens next.

Can you follow up after a missed appointment?

Yes, no-show follow-up and rescheduling can be included in the agreed appointment scope.

What about leads from last year?

Older dormant enquiries need a separate assessment and relevant reason to reconnect. Database Reactivation covers that campaign.

Connected work

Prefer one managed package?

The Growth System connects work across the customer journey. We plan the work around what your business needs. Capabilities you already handle do not automatically reduce the package price.

Explore the Growth System
Your next step

Let’s talk about Lead Follow-Up.

Show us how an enquiry or quote is followed up today and where conversations tend to stop.

Book a discovery session View all services

Use our Growth System Review booking page to discuss this service. You can buy it on its own.