53% of mobile visits are abandoned when a page takes over three seconds.
Check whether a visitor can reach and use the enquiry path on a phone before investing further in traffic.
Google and SOASTA reported in 2017 that 53% of mobile site visits are abandoned when load time exceeds three seconds. It concerns load time and abandonment, not a promised conversion gain from a website project.
Source: Google / SOASTA · Study context and citation →