Social Media Management
Show up every week with content that sounds like you.
A managed organic social program for businesses whose buyers check them out before getting in touch. We turn your expertise and real work into a planned calendar, produce the videos, carousels and posts, get your approval, publish across your channels and manage the conversation that follows.
- Three-month minimum
- Managed every month
- Plan · produce · publish
- Strategy and calendar
- Content pillars and a monthly plan
- Production
- Video, carousels, photos and posts
- Your approval
- Nothing ships without your sign-off
- Community
- Comments and messages handled
Consistency dies when content is nobody’s job.
The ideas already exist. They are in customer calls, site visits, team conversations and the expertise you use without thinking. What is missing is someone whose job is to turn that material into a planned, approved, published presence.
Buyers notice. A feed that stopped months ago raises a question at the moment someone is deciding whether to contact you. A steady one shows the business is active and gives people a reason to remember you when the need arrives.
of surveyed US local searchers used social media during their most recent business search.
Maintain useful, accurate business information on agreed social channels where some customers check before contacting you.
BrightLocal, Consumer Search Behavior, 2026 · context →of consumers in Sprout Social’s 2025 survey expect a brand to respond on social within 24 hours or sooner.
Comments and messages are part of the job, which is why community management is included.
Sprout Social Index, 2025 · context →Eight workstreams behind a steady feed.
We run the whole content operation, from the interview that captures your expertise to the reply that turns a comment into a conversation.
8 workstreams
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Content strategy and pillars
The themes, questions and points of view that build credibility with the people you want to reach, agreed before production starts.
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Editorial calendar
A month of posts planned ahead: the idea, format, channel and purpose of each piece, so nothing is published just to fill a gap.
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Short-form video
Reels, Shorts and TikToks cut from footage you capture on the job or from a short filming session with your team.
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Carousels and educational posts
Step-by-step explainers, checklists and myth-busters that answer the questions buyers ask before they call.
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Founder and team content
Content featuring the people buyers will deal with, filmed by you or with us, and kept authentic rather than over-produced.
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Repurposing
One source becomes many pieces. A site visit, a talk or a customer question turns into a video, a carousel, a post and a story.
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Publishing and channel formats
Each piece is adapted to the channel where it appears, from the opening line to the format and length, then scheduled for when your audience is active.
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Community management
Comments answered, messages acknowledged and sales questions routed promptly to your team or to our Answering Service.
Nothing ships without your accuracy review.
We do the planning, drafting, filming guidance and editing. You keep the one decision only you can make: whether a finished piece is true to the business and safe to publish in your name.
The review is a standing step, not an informal handoff. Feedback is folded into future work, so the voice and judgment improve every month.
- Is the expertise accurate?
- Does the point of view sound like you?
- Is anything sensitive, dated or missing context?
- Is the piece ready to represent the business?
How the first year unfolds.
Social builds familiarity over time. The first month sets the strategy and a capture routine. After that, the calendar runs on a steady rhythm and gets sharper as we learn what your audience responds to.
- Month 1
Strategy and setup
- Channel and competitor review
- Content pillars and voice guide
- Capture routine agreed
- First calendar approved
- Months 2–3
Steady publishing
- Weekly video, carousel and post mix
- Community management running
- First performance review
- Formats adjusted to response
- Months 4–6
Sharpen
- More of the formats that work
- Series and recurring themes
- Repurposing from long-form sources
- Quarterly strategy refresh
- Months 7–12
Compound
- A library of evergreen content
- Seasonal and campaign content
- Team content routine embedded
- Annual review and plan
Organic social builds trust and recall over time. It is not a lead tap. We report reach, engagement, profile actions and the enquiries we can trace, and we say plainly where tracking stops.
What a typical month includes.
The mix and volume are agreed in your proposal. They depend on your channels and how much material your team can supply.
- A planned calendar sent for approval
- Short-form videos edited from your footage
- Carousels, graphics and written posts
- Publishing across agreed channels
- Comment and message monitoring
- A capture session or interview with your team
- A performance report and review call
- Posts published across three channels
- 27
- Video views
- 18,460+22%
- Saves and shares
- 412+61
- Profile visits and link taps
- 936
- Enquiries traced to social
- 8was 5
A content team without the hiring.
A social media manager owns your account and calendar. Producers and editors make the content.
Social media manager
Owns the strategy, calendar, approvals and your monthly review.
Content producer
Plans shoots, runs interviews and guides your team’s filming.
Video editor and designer
Edits video, designs carousels and keeps the look consistent.
Community manager
Answers comments and routes sales questions to your team.
Software and AI help with transcription, first drafts, captions and scheduling. People shape the ideas, edit every piece and decide what represents your business.
Is this the right time?
A good fit when
- Buyers look you up before they get in touch.
- Your team has expertise and real work worth showing.
- Someone can review a calendar and a batch of content each month.
- You want a presence that builds over months, not a one-off campaign.
Put these in place first
- Messages and comments that ask about a sale have somewhere to go.
- We can access the channels you want to use.
- You are comfortable featuring your work, and ideally your people.
Scope and terms
3-month minimum term
Volumes, priorities and price are set out in your proposal before work starts. You can buy this service on its own or alongside the Growth System.
Included
- Strategy, calendar, production and publishing on agreed channels
- Community management on business days
- Monthly report and review call
Agreed separately
- Paid social advertising (see Paid Advertising Management)
- Full-day video shoots and travel
- Answering sales enquiries end to end (see Answering Service)
What buyers ask us about Social Media.
Which channels do you manage?
We agree them in your proposal, usually two to four of Facebook, Instagram, LinkedIn, TikTok, YouTube and your Google Business Profile, based on where your buyers spend time. A few channels run well is the goal.
Do we have to be on camera?
It helps, because buyers want to see who they will deal with, and we make it easy with short prompts and simple filming guides. If you prefer to stay off camera, we build the feed from your work, your team and your expertise.
How much of our time does this take?
Plan for a short capture session or interview each month, plus time to review the calendar and finished content. We do the rest.
Will the content sound like us?
It starts with your words. We interview your team, build a voice guide, and every piece goes through your review before it is published.
Do you use AI to make the content?
We use it for transcription, first drafts and captions. People decide the ideas, edit every piece and make the final call. We do not publish synthetic people or voices presented as your team.
Will social media bring us enquiries?
Sometimes directly, more often indirectly: people see you regularly, then search for you or call when they need you. We report the enquiries we can trace and the signals that show attention is growing.
Do we keep our accounts and logins?
Yes. Your channels stay in your business’s name. We work through access you grant and can remove at any time.
Do you run paid social ads too?
That is our Paid Advertising Management service. It works well alongside organic content and is scoped separately.
What happens after the three-month minimum?
The program continues on the terms in your proposal. We review what has worked with you before the minimum ends and plan the next quarter together.