98% of consumers read reviews before choosing a local business.
BrightLocal, Local Consumer Review Survey
BrightLocal surveyed 1,124 US consumers in November 2021; 98% said they at least occasionally read local reviews while browsing. The survey measured occasional review reading, rather than a review immediately before each business choice. It did not measure an increase in enquiries or ranking.
Back to Trust →Service context: review management
53% of mobile visits are abandoned when a page takes over three seconds.
Google and SOASTA reported in 2017 that 53% of mobile site visits are abandoned when load time exceeds three seconds. It concerns load time and abandonment, not a promised conversion gain from a website project.
Back to Capture →Service context: website design management
~1% of visitors fill in a contact form. The rest wanted to ask a question, book a time, or get a price, and couldn't.
Formstack form-conversion benchmark, 650k organisations
Formstack’s 2015 report describes approximately 1% conversion for contact-form views in a mobile-responsive subset of its form dataset. It describes 650,000 anonymized users, which may not mean 650,000 organisations. It measured contact-form views, not all website visitors, and did not ask why people chose not to submit.
Back to Capture →Service context: website design management
62% of calls to local businesses go unanswered.
411 Locals study, vendor research
411 Locals reported monitoring 85 businesses across 58 industries for 30 days in 2016: 37.8% of calls reached a person, 37.8% voicemail and 24.3% no response. The 62% without a human answer includes voicemail; this vendor sample is not a universal local-business rate.
Back to Response →Service context: answering service
7× Reply within an hour and you're nearly seven times as likely to qualify the lead. The average business takes 42 hours.
Harvard Business Review, 2011 · 2,241 companies audited
Harvard Business Review reported an audit of 2,241 companies and a separate lead-qualification analysis. The 42-hour average and the nearly sevenfold association should not be treated as one population or as a causal promise for this service.
Back to Response →Service context: answering service
93% of leads that convert are reached by the sixth attempt. The average rep makes 1.3.
Velocify / InsideSales call-attempt research
Velocify analysed nearly 3.5 million leads across hundreds of firms: 93% of leads that converted were contacted within six or fewer call attempts. Separately, InsideSales reported 1.3 average call attempts across 7,960 companies in 2008–2012. These are different samples and do not show that six calls will convert an arbitrary lead.
Additional original sources: Velocify, How Many Calls to Make · InsideSales, 2014 Lead Response Report
Back to Follow-Up →Service context: lead follow up
28% Coached salespeople win 28% more of their deals. Only 26% get coached even weekly.
CSO Insights 2017 · Salesforce State of Sales 2024
A CSO Insights summary reports organisations with a dynamic, formalised coaching process within a wider enablement framework had win rates 28% above average; this is an association, not a causal gain for each coached seller. A separate Salesforce survey says 26% receive one-on-one coaching at least weekly. The populations and methods differ.
Additional original sources: CSO Insights coaching report summary · Salesforce, sales productivity research
Back to Close →Service context: sales conversion coaching
93% of homeowners say an instant estimate influences who they hire.
Housecall Pro surveyed 1,040 US homeowners or household decision-makers in October 2025. A separate publisher page states that 93% said instant estimates affect hiring decisions; the exact questionnaire wording and response options are undisclosed. Stated preference cannot establish sales lift or a return from bespoke automation.
Additional original sources: Housecall Pro publisher page stating the 93% result
Back to Close →Service context: business process automation
16% higher modeled six-year value for referred customers in a German bank study.
Schmitt, Skiera & Van den Bulte, Journal of Marketing, 2011
Schmitt and colleagues compared 5,181 referred with 4,633 non-referred German bank customers acquired in 2006, observing behavior for about 33 months and modeling six-year value. The 16% difference is an association after controls, not proof that asking for referrals increases introductions or value.
Back to Trust →Service context: referral program
98 conversations reopened from about 500 six-month-dormant real-estate leads in one vendor SMS pilot.
SterlingAI real-estate reactivation case study
An anonymous real-estate team and SterlingAI selected about 500 leads dormant at least six months for an SMS pilot. The vendor reports 98 reopened conversations and 23 interested prospects, not completed sales. This is an unaudited self-report with no comparator; it cannot predict a local business’s win rate.
Back to Follow-Up →Service context: database reactivation
51% of reported very poor experiences were followed by consumers reducing or stopping spending.
Qualtrics XM Institute, What Happens After a Bad Experience, 2024
Qualtrics surveyed 28,400 consumers across 26 countries in Q3 2023. Across reported very poor experiences, 51% were followed by consumers saying they reduced or stopped spending; the base is not all surveyed consumers. This is self-reported behavior, not measured escalation effectiveness. Separately, Knox and van Oest followed 20,000 new customers of one retailer for 2.5 years and found recorded recovery partly countered complaint-associated churn. The client owns service resolution; Leadio routes concerns.
Additional original sources: Knox & van Oest, complaint recovery research record
Back to Keep →Service context: answering service · review management · customer check ins
7.4% higher modeled five-month retention likelihood after two extra emails in a US car-wash field experiment.
Wang, Lu & Shi, randomized car-wash email study, 2022
Wang, Lu and Shi randomized 4,077 new US car-wash subscribers; the treatment group received two additional emails 15 days apart. Their model found 7.4% higher likelihood of retention over about five months. The authors also discuss fatigue and differences by customer tier. This is an email finding in a subscription setting, not an SMS result or former-customer win-back rate.
Back to Keep →Service context: email sms marketing
27% of former customers targeted with win-back offers returned in one US telecom study.
Kumar, Bhagwat & Zhang, Journal of Marketing, 2015
Kumar, Bhagwat and Zhang studied one US telecom provider: 14,384 of 53,729 targeted former customers returned after win-back offers. Average time since departure was 3.4 months. This observed 27% share has no untreated comparison and does not predict results for a local service business or years-dormant contacts.
Back to Keep →Service context: database reactivation
62% of surveyed US consumers said incorrect online business information would put them off.
BrightLocal, Local Business Discovery & Trust Report, 2023
BrightLocal surveyed 1,138 US consumers in September 2023. The 62% response is stated intent to avoid a business with incorrect online information, not an audited loss or proof of ranking improvement.
30% of surveyed US local searchers used social media during their most recent business search.
BrightLocal, Consumer Search Behavior, 2026
BrightLocal asked 1,227 US consumers who had searched for a local business in the prior three months about their most recent search; 30% used social media at some point. This is channel use, not evidence that regular posts caused bookings or sales.
Service context: social media management
7.8% paid-search landing-page conversion rate in Unbounce’s 2024 commercial and professional services sample.
Unbounce, Conversion Benchmark Report, 2024
Unbounce’s 2024 customer-platform benchmark covers about 41,000 pages and 464 million visitors overall; the commercial and professional services subset size is unstated. Its 7.8% paid-search channel rate concerns each page’s tracked action, not necessarily a qualified lead, booked job or revenue. It is not ad ROAS or management lift.
Service context: paid advertising
57% of surveyed B2B buyers preferred email for a salesperson’s first contact.
LinkedIn Sales Solutions / Ipsos, Deep Sales, 2024
An Ipsos online survey for LinkedIn Sales Solutions asked 508 B2B buyers across 15 countries in 2023; 57% preferred email for a salesperson’s first contact. This sponsored preference survey does not measure reply, meeting or sales rates, and says nothing about LinkedIn message performance.
90% higher bounce probability when mobile page load time increased from one to five seconds in Google/SOASTA research published in 2017.
Google/SOASTA, Mobile Page Speed New Industry Benchmarks, 2017
Google/SOASTA reported in 2017 that increasing mobile page load time from one second to five seconds raised modeled bounce probability by 90% relative to the one-second baseline. This does not mean 90% of visitors bounced, and it does not measure a conversion or revenue gain from a Leadio website project.
Service context: website design management
42% of citations in local AI answers pointed to business websites, and 28.6% to Google Business Profiles, in BrightLocal’s 2026 study.
BrightLocal, Local AI Visibility Study, 2026
BrightLocal tracked about 1,300 business locations over 60 days, running about 200,000 non-branded local searches across ChatGPT, Google AI Mode and AI Overviews and collecting about 1.9 million citations. Citation share describes which sources the tools cited, not why a business was recommended. BrightLocal sells local SEO software.
Service context: local seo
8% of Google searches that showed an AI summary led to a click on a regular result, against 15% without one, in a 2025 Pew Research Center study.
Pew analyzed March 2025 browsing data from 900 US adults who agreed to share it: 68,879 Google searches, 12,593 of which showed an AI summary. Users clicked a link inside the summary on 1% of those visits. It describes this panel’s behavior, not every search or every business.
Service context: local seo
73% of consumers in Sprout Social’s 2025 survey expect a brand to respond on social within 24 hours or sooner.
Sprout Social surveyed 4,044 consumers who follow at least five brands on social, across the US, UK, Canada and Australia, in September 2024. The same share, 73%, said they would buy from a competitor if a brand did not respond. These are self-reported expectations, and Sprout sells social media software.
Additional original sources: Sprout Social Index 2025, methodology
Service context: social media management
Per lead is how Google charges for Local Services Ads: advertisers pay for valid leads rather than clicks, and can dispute leads that do not qualify.
Google, Local Services Help: How leads work
Google’s help documentation says lead prices vary by location, job type, lead type and bidding mode. Valid leads include answered calls, messages, voicemails and, in the US and Canada, bookings. In 2026 Google began moving Local Services Ads into Google Ads as Performance Max campaigns with pay-per-lead goals, starting with selected US home services.
Service context: paid advertising
0.3% is the spam-complaint rate Gmail tells senders never to reach, with 0.1% advised as the safer ceiling.
Google, Email sender guidelines
Since February 2024, Google has required senders to Gmail to authenticate with SPF or DKIM and keep reported spam below 0.3%. Senders of more than 5,000 messages a day must also publish DMARC and support one-click unsubscribe for marketing mail. Yahoo applies matching rules, and Microsoft began routing non-compliant high-volume mail to Junk in May 2025, with rejection to follow.
Service context: cold outreach
10 days is the deadline, in business days, for honoring an opt-out under the US CAN-SPAM Act, which makes no exception for business-to-business email.
Federal Trade Commission, CAN-SPAM Act compliance guide
The FTC’s compliance guide says commercial email must use accurate header information and subject lines, include a valid physical postal address and offer a working opt-out that is honored within 10 business days. Penalties apply per violating email.
Service context: cold outreach